Together, we played
for something bigger.

$240,850

Total amount raised

UICC

Whatto expect?

Gaming For Cause turns World Gaming Day into a global fundraising relay for cancer support. This 24-hour charity livestream unites Tyler ‘Ninja’ Blevins, melanoma survivor and gaming icon with 67M+ fans, alongside top streamers and content creators to raise awareness and funds for skin cancer prevention, early detection and supportive care. All donations will be channelled to the Union for International Cancer Control (UICC) and Melanoma Institute Australia. UICC will distribute the funds to a network of local NGO partners around the world.

  • Drops & rewards

    Every donation milestone unlocks new drops, giveaways and surprise moments.

  • Live challenges

    The chat controls the action. Vote and trigger crazy live stream moments.

  • Community progress

    Donations, chat activity and quizzes push the mission forward.

Worldwide
Stream Relay

One event - 24h - everywhere

24-hour charity livestream led by Ninja with an international creator lineup, backed by UICC.

Join Ninja
Twitch livestream

Join the
relay

Gaming for Cause

24-hour charity livestream,
October 22nd, one mission.

About Gaming for Cause

Gaming for Cause is La Roche-Posay’s global charity livestream initiative, organized in partnership with gaming icon Tyler “Ninja” Blevins.

The Initiative

This year, on World Gaming Day, an elite lineup of the world’s most influential gamers and streamers unites for a 24-hour charity livestream relay, bringing interactive gameplay, educational segments on skin health and sun protection, and live Q&As with doctors and oncology experts to a global, digital-native audience. Together, they will raise vital funds and lift awareness for the physical and mental battles faced by people affected by cancer.

The cause is simple: 1 in 5 people will be diagnosed with cancer in their lifetime, with skin cancers as one of the most common groups of cancers diagnosed worldwide.* Beyond the disease itself lies a challenge that gets far less attention: the painful skin side effects of cancer treatment, which affect over 80%** of patients, and can force them to decrease or interrupt their treatments***. Gaming for Cause exists to raise awareness and fund the fight on both fronts: preventing skin cancer and catching it early through screening and self-examination, and promoting supportive care to help patients manage the side effects of cancer treatment.

*Sung H, Filho AM, Laversanne M, Ferlay J, Siegel RL, Soerjomataram I, Jemal A, Bray F. Global cancer statistics 2024: GLOBOCAN estimates of incidence and mortality worldwide for 34 cancers in 186 countries. CA Cancer J Clin. Published online 8 July 2026
**Charles C., et al. March 2013. Impact of cutaneous toxicity associated with targeted therapies on quality of life. Results of a longitudinal exploratory study. Bulletin du Cancer. Vol 100 N 3
***Depending on the type of treatment and the severity of the side-effects. Aizman et al., The influence of supportive oncodermatology interventions on patients quality of life. JDD 2020.

Partners behind the mission

Pro streamer, YouTuber and gamer

Meet your host Ninja

Tyler “Ninja” Blevins is a gaming icon with 67M+ fans. He’s also survived melanoma twice. Now, he shares his story to change the game for skin health, supporting cancer prevention, detection, and care.

This event isn't just about playing games; it's about saving lives. Let's play for a purpose!

Ninja
  1. Diagnosed with
    Melanoma

  2. Defeated it.
    Twice.

  3. Advocating for
    skin cancer awareness

  4. Hosting Gaming For Cause
    to make a global impact

Last year's impact

$230,000 RAISED for skin cancer prevention and detection IN 2025

  • More than

    2,400

    professional skin checks conducted by SAS Brasil in Brazil, and the Skin Cancer Foundation in the United States - directly uncovering 500+ suspected skin cancers and melanomas.

  • More than

    4,700

    children protected and educated through Melanoma Canada's Sun Guardians Grant Program, complemented by 2,500+ sun protection and educational items distributed to children and families in France by Ligue contre le cancer, including UV bracelets, caps and sunglasses.

  • More than

    200

    skin cancer patients were provided tailored guidance, symptom management, and emotional support through the Macmillan Support Line by Macmillan Cancer Support in the United Kingdom.

More results

EARLY ACTION and awareness SAVE LIVES

Level up your
knowledge

Knowledge changes what you catch and how you cope. Knowing your skin, checking it regularly for new or changing moles, understanding your risk factors and the importance of daily sun protection: that’s what turns a suspicious spot into an early diagnosis instead of a late one. And once diagnosis happens, knowing what to expect and where to turn makes the treatment journey easier to get through.

Every skin cancer screening, every workshop, every lesson on cancer-support.com feeds both sides of that: catching skin cancer sooner, and carrying you through it once it’s found.

  • 01

    Protection

    Protect your skin before damage happens.

    • Smart sun protection habits
    • Everyday UV safety tips
    • Prevention myths vs. facts
    • The ABCDE Method to spot the
      warning signs of melanoma.
    • Learn more here
  • 02

    Support

    Support goes beyond treatment.

Frequently
asked questions

Everything you need to know about La Roche-Posay Gaming For Cause.

  • A global 24-hour charity livestream where top gamers, content creators and streamers come together to raise funds and awareness for people affected by cancer, with a focus on skin cancer prevention, early detection and supportive care. It's presented by La Roche-Posay in partnership with the Union for International Cancer Control (UICC).

  • October 22, 2026, marking World Gaming Day with 24 hours of non-stop live gaming for skin cancer and supportive care awareness.

  • Tyler "Ninja" Blevins leads the stream for a second year running. Ninja is a two-time melanoma survivor, and he'll be joined by an international lineup of streamers and creators mobilizing their own gaming communities for the cause.

  • Interactive gameplay, live challenges, giveaways, educational segments on skin health and sun protection, and live Q&As with dermatologists, doctors, oncology experts, and people who've been through cancer themselves.

  • No, 2026 is the second edition. The first, in 2025, raised $230,000 USD for skin cancer prevention and detection worldwide.